Yee Ting McCloy | Technical Product Designer, Developer & Illustrator

Hello, I'm Yee. I'm a product designer with 10 years experience working at start ups, and in-house agencies.

What

I specialize in creating intuitive, user-centered digital experiences that solve real-world problems. With over 10 years of experience in UX/UI design, prototyping, and front end development, I thrive at the intersection of creativity, technology, and human behavior.

How

My approach blends research-driven insights with a deep understanding of business goals, ensuring that every design not only delights users but also drives growth and impact. I've had the privilege of working with cross-functional teams in both startup and enterprise environments, crafting solutions for mobile apps, web platforms, and SaaS products.

Why

My design philosophy revolves around simplicity and empathy. I believe the best products are those that anticipate user needs and reduce friction, whether through clean interfaces, seamless interactions, or meaningful feedback.

I’m constantly seeking new challenges that push the boundaries of what's possible in product design, and I'm excited to contribute to impactful projects that make a difference.

Skills

UI

Transforming data into delightful interfaces
UX

User research, flows, personas, wireframes, prototypes, analysis/audit
Systems

Advocating for design systems, component libraries, accessibility, and security
Collaboration

Working remotely with globally distributed cross-functional engineering teams
Development

Commercial web and app development for B2B and B2C clients
AWS

This website utilises S3, EC2 instances, Route 53, ACM, and CloudFront
Illustration

Freelance editorial, advertising and publishing works